Shauna Smith

Shauna Smith is a seasoned marketing professional currently serving as the Head of Demand Generation for B2B Marketing at The Knot Worldwide since April 2023. Prior roles include Global Director of Demand Generation Events at Elastic, where leadership involved creating and executing demand generation strategies, and Senior Manager for Events at Amazon Web Services (AWS), focusing on marketing event strategies across the Americas. Additionally, Smith held positions at T-Mobile, managing field marketing and events for the Central Region and Ohio/Western Pennsylvania. Smith holds an MBA and a Master of Sport Administration from Ohio University, along with a Bachelor of Applied Science in Sports Administration from the University of Cincinnati.