Sofia Serra

Sofia Serra leads adoption and lifecycle strategy across the company’s portfolio of global wedding brands. Sofia’s experience includes building and growing product and marketing capabilities for tech startups in the mental wellness and food delivery spaces. Sofia was formerly a Global Head of Product Marketing at Facebook, responsible for the full inbound and go-to-market strategy of a portfolio of media products. Sofia also offers 11+ years at McKinsey & Company, focused on serving global consumer, entertainment and tech leaders across several marketing topics -- including product portfolio strategy and management, acquisition and lifecycle marketing, brand strategy, as well as revenue management & pricing. She also drove agile product development and agile marketing efforts with McKinsey Digital Labs, and was faculty at McKinsey Academy and Experience Studios. Sofia is currently an advisor to the Product Marketing Alliance and faculty at General Assembly. She is also a board advisor for journalism and performing arts organizations globally.