Amber Shively

Amber Shively has extensive experience in integrated media strategy, currently serving as the Integrated Media Strategist (Ecomm & Healthcare Lead) at Kroger since October 2018, where responsibilities include overseeing media strategies for the company’s eCommerce and healthcare sectors. Previously held roles at Kroger include Integrated Media Strategist (Ecomm Lead) and Senior Media Planner, leading media planning and campaign strategies for various divisional banners. Prior to Kroger, Amber was the Digital Media Director at Cappelli Miles, managing digital campaigns and emerging trends, and has experience as a Media Buyer at Summit Media, where an increase in client ROI was achieved through strategic media efforts. Amber's career began at BNI Global and Limelight Department, focusing on PR, communications, and project management in digital media, following a Bachelor's degree in Journalism and Communication from the University of Oregon.