Alexandra Segal

Digital Marketing Director at The Leading Hotels of the World

Alexandra Segal has a diverse and extensive work experience spanning several industries. Alexandra is currently the Digital Marketing Director at The Leading Hotels of the World. Prior to that, they served as the Senior Digital Marketing Manager at SAP Concur, where they led the digital marketing efforts for the small business division in North America. Alexandra also has experience in luxury retail, having worked as the Senior Digital Marketing Manager at TAG Heuer, where they focused on e-commerce, digital media, and CRM improvements. Alexandra has also held roles at Wyndham Hotel Group as a Digital Brand Marketing Strategist and at Colavita USA as a Senior Marketing Manager. Additionally, they have interned at Marvel Entertainment and worked as an English and Writing Tutor at Rutgers University. Alexandra's expertise includes digital marketing strategy, website optimization, CRM, e-commerce, and content marketing.

Alexandra Segal earned their Associate's of Applied Science degree in Visual Presentation and Exhibition Design from the Fashion Institute of Technology from 2008 to 2010. Alexandra then went on to pursue their Bachelor's of Science degree in Marketing at Rutgers University from 2010 to 2013. In October 2018, they obtained a certification in Google Analytics Individual Qualification from Google.

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Timeline

  • Digital Marketing Director

    May, 2022 - present

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