Eleni Bastas Tikkanen

Eleni Bastas Tikkanen has a strong background in loyalty and customer strategy. Eleni worked as a Senior Director at The Leading Hotels of the World, where they were responsible for the B2C customer strategy, loyalty program, and program marketing. Eleni successfully relaunched The Leaders Club program, focusing on increasing acquisition and retention, adjusting redemption behavior, and driving incremental revenue.

Prior to that, Eleni worked at American Express for several years. Eleni held various roles such as Director of Co-Brand Partnerships, Senior Manager of the JetBlue Card Portfolio, and Senior Manager of Account Development for Hotels and Resorts. In these positions, they developed comprehensive portfolio strategies, managed partnerships, and fostered strong relationships with key clients.

Eleni also has experience in brand marketing and strategy, highlighted by their role as a Brand Marketing and Strategy Analyst at American Express. Eleni created and implemented marketing strategies to drive card member campaigns and increase customer loyalty.

Early in their career, Eleni gained experience as a Marketing Intern at Estee Lauder- Clinique International Marketing.

Overall, Eleni's work experience demonstrates their expertise in loyalty and customer strategy, partnership management, and brand marketing.

Eleni Bastas Tikkanen completed their Bachelor of Science degree in Marketing and Finance from NYU Stern School of Business in 2002. Subsequently, they pursued their higher education at Columbia Business School, where they obtained an Executive Master of Business Administration degree between 2010 and 2012.