The League Brand
Sherif Hassan is an experienced entrepreneur and leader with a proven track record in founding and managing organizations across various sectors. As the Founder and President of The League Brand since November 2014, Sherif emphasizes the importance of apparel in branding and community engagement. Previous ventures include Team Fund Up Inc., which focused on market strategy and development, and founding significant soccer leagues such as Street Soccer USA and the New York City Football League, both dedicated to promoting local soccer while supporting community programs. Sherif also held roles at FOSA USA Corp. as Founder and Creative Director, and worked in recruitment positions at Genesis10 and Michael Page, where expertise in business development and client relations was demonstrated. Sherif holds a Bachelor of Science in International Business from Dominican University New York.
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The League Brand
The League Brand was founded in 2012 on the belief that providing gear for a school, league, team or organization should not be such a hassle.