Alex Smith

Alex Smith is an accomplished professional with extensive experience in sales and commercial operations within the toy and consumer goods industries. Currently serving as the Global Head of Channel & Sales Management at the LEGO Group since June 2019, Alex has held various leadership roles including Senior Director of Commercial Development for the Western Europe Region and Omni-channel Sales Director. Previously, Alex was Board Vice Chair at Toy Industries of Europe and served in multiple capacities at Procter & Gamble from 2007 to 2019, focusing on brand operations and strategic account management. A graduate of Lancaster University with a Bachelor of Business Administration in Marketing, Alex has a proven track record of driving sustainable business growth and executing innovative product launches.