Bryan Williams

Bryan Williams is an accomplished professional with extensive experience in creative strategy and analytics within the digital and marketing sectors. Currently serving as the Director of Creative & Strategy Effectiveness at the LEGO Group since August 2019, Bryan leads a team that focuses on enhancing advertising strategies through performance monitoring and data-driven insights. Prior roles include Senior Manager and Analytics Strategist at LEGO, where Bryan developed custom analytics solutions, and Product Manager at The Walt Disney Company, responsible for digital video planning tools. Bryan's career also features key positions at ESPN and various web development roles, showcasing expertise in digital analytics, design development, and content management systems. Bryan holds a Bachelor of Science degree in Communication from Brigham Young University - Idaho.