Erin Reed

Senior Manager, Circular Business Models

Erin Reed is a seasoned professional with extensive experience in brand marketing and consumer insights. Currently serving as Senior Manager of Circular Business Models and LEGO Replay Product Manager at the LEGO Group since January 2021, Erin has a strong background in the brand management domain, having held various positions such as Brand Manager and Assistant Brand Manager at the LEGO Group from November 2010 to January 2018. Previous roles include Senior Manager of Brand Marketing & Consumer Insights at Clarus Commerce from January 2018 to January 2021, and Relationship Marketing Manager at Tauck World Discovery from March 2010 to November 2010. Erin began a career in marketing at Scholastic, where roles included Brand Manager for New Business Development and Associate Brand Manager. Educational qualifications include an MBA in Marketing, Management, and International Business and a BS in Marketing from the University of Connecticut School of Business.

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