Freddie Liversidge

Freddie Liversidge is a seasoned professional in the media and programmatic operations field, currently serving as the VP of Global Media Activation at the LEGO Group. With experience as an Advisor at Viewst Inc, Freddie has previously held the role of Global Director of Programmatic Operations at Omnicom Media Group and served as Programmatic Lead at Deloitte Digital. This diverse background highlights expertise in strategic media planning and programmatic advertising.