Hannah Seidel

Hannah Seidel is a seasoned professional in analytics and insights, currently serving as Senior Partner Analytics & Insights for Europe Central (DACH) at the LEGO Group since September 2024. Prior to this role, Hannah accumulated significant experience at Amazon from July 2019 to August 2024, advancing from Brand Specialist to Senior Brand Specialist and finally to Product & Customer Insights Manager. Earlier experiences include a Global Business Intern position at Google, an internship in Digital Marketing at BMW Group, and a student employee role in Marketing Services at KPMG. Hannah holds a Master’s degree in International Management from Nova School of Business and Economics and a Bachelor of Arts in Marketing/Business Studies from Hamburg University of Applied Sciences, where involvement included active participation in the Nova Marketing Club and serving as a student representative.