Jeraldine Saw

Jeraldine Saw is an accomplished marketing professional, currently serving as the Head of Trade Marketing for the LEGO Group since August 2024, focusing on India and Emerging Asia. Prior to this role, Jeraldine held the position of Senior Digital Marketing Manager at The Coca-Cola Company, overseeing multiple markets in Asia, and was credited with enhancing trade marketing competencies across 15 markets. Jeraldine's extensive experience includes leadership in trade and shopper marketing for Ferrero and customer activation strategies at Coca-Cola Amatil. With earlier roles at Coty, Procter & Gamble, Lindt & Sprungli, and Mondelēz International, Jeraldine has developed a robust skill set in brand strategy and market activation. Jeraldine's academic background includes degrees from the University of Melbourne and Monash University, complemented by international studies in management and media communications.