Joe Barker

Joe Barker is a seasoned professional in commercial development and strategic partnerships, currently serving as the Senior Director and Head of Commercial Development for Asia-Pacific at the LEGO Group since November 2018, based in Singapore. In previous roles, Joe has led international business development initiatives in Western Europe for the LEGO Group and strategic partnerships in Asia for Tesco, where responsibilities included managing partnerships with global brands and driving significant sales growth across various markets. Joe's earlier experience includes senior roles at Diageo, focusing on account management and customer marketing, as well as project management in the property sector. Joe holds a Bachelor of Science degree in Business and Marketing from Sheffield Hallam University.