Katarzyna Mauer

Katarzyna Mauer is an experienced media and marketing professional with a robust background in integrated communication strategies and digital marketing. Currently serving as Integrated Media Manager at the LEGO Group since February 2023, Katarzyna focuses on optimizing owned, earned, and shared media channels to enhance paid campaign effectiveness and support communication at LEGO Stores. Previously, as Marketing Manager at HomeDoctor, digital strategies were developed to drive brand growth, while a role as Digital Director at Mastermind Media involved leading a team of media planners for efficient campaign execution. Past experience also includes strategic media roles at Biuro Reklamy TVN Media, Publicis Media, and dentsu, where Katarzyna consistently demonstrated a commitment to optimizing media offerings and enhancing brand visibility. Educational credentials include a postgraduate degree in Brand Strategy from SGH Warsaw School of Economics and a master's degree in Administration from Kozminski University.