Michael W.

Michael W. is a seasoned digital marketing professional with extensive experience in programmatic advertising, demand generation, and multi-channel marketing strategies. Currently serving as a Sr. Programmatic Manager at the LEGO Group since August 2021, Michael specializes in designing and optimizing programmatic campaigns across North and South America. Prior roles include Senior Digital Marketing Manager at Kerry and Digital Marketing Manager at Construction Specialties, where significant improvements in lead acquisition and eCommerce revenue were achieved. Michael's earlier career included various positions at NJ Advance Media, where skills in digital marketing and analytics were honed, leading to outstanding sales performance. Additionally, Michael has entrepreneurial experience as the owner of multiple Play N Trade franchises, achieving top sales and implementing successful marketing strategies. Educational qualifications include a B.A. in Psychology and Creative Writing from The George Washington University and ongoing studies toward a Master of Computer Science at the New Jersey Institute of Technology.