Poul Frøjk Knudsen

Poul Frøjk Knudsen is a seasoned marketing professional with extensive experience in the toy industry, currently serving as Senior Marketing Manager at the LEGO Group since March 2011, where Poul Frøjk leads global marketing for LEGO Minecraft. Prior roles at LEGO include Global Marketing Manager and Global Associate Marketing Manager, focusing on product development and marketing strategies for popular LEGO themes. Earlier experience includes IT consulting and project management roles, particularly involving SAP PLM systems. Poul holds a Master of Science in Technology-based Business Development from Aarhus University and has participated in an exchange program at Thammasat University for International Master of Business Administration. Additionally, Poul has a strong background in leadership from military service as a Sergeant training recruits.