Syed Ali Zahir

Syed Ali Zahir is an accomplished digital marketing professional with extensive experience in the marketing and technology sectors. Currently serving as the Regional Digital Marketing Manager and previously as the Regional Search Manager at the LEGO Group since July 2019, Syed has a strong background in performance management, having held key positions at PHD and OMD EMEA. Syed's expertise includes the implementation and optimization of PPC campaigns and managing substantial budgets exceeding $6 million. Additionally, Syed demonstrated leadership as Managing Director and Lead Developer at Al4red Studios Ltd., overseeing the development of iOS mobile games. Syed's technical skills were further enhanced through a role as a Compliance Tester at VMC Consulting Ltd., focusing on software quality assurance for Xbox360 titles. Syed holds a Bachelor of Science degree in Mathematics from Queen Mary University of London.