Yokey C.

Yokey C. is a Research Manager at the LEGO Group since September 2016, specializing in consumer, shopper, and brand insights with a focus on Asian markets. Prior experience includes serving as Regional Senior Manager of Shopper Insights at Nielsen from January 2013 to August 2016, where the role involved coordinating shopper research across Southeast Asia, North Asia, and Pacific markets, along with consulting on research design. Earlier experience at Kantar TNS UK from November 2008 to November 2012 encompassed positions as Consultant in Retail & Shopper and Senior Research Executive in the Consumer Sector, leading tailored research studies for global FMCG companies and managing various projects autonomously. Yokey C. holds a Bachelor of Business Management with a focus on Marketing and Psychology from Singapore Management University, earned between 2004 and 2008.