Paula Smith Cbii

Paula Smith CBII is an accomplished marketing professional with extensive experience in senior and digital marketing management. Currently serving as Head of Marketing at Licensed Trade Charity since March 2013, Paula leads a team of four and specializes in marketing strategy development and digital marketing, including SEO, PPC, and CRM. Paula has held various marketing positions, including Marketing Manager at Spice London and Owen White & Catlin LLP, where responsibilities encompassed comprehensive marketing activities. Additionally, Paula has contributed as a Steering Group Member for PubAid and commenced a marketing career as a Marketing Executive at Servotest Ltd. Educational credentials include a Post Graduate Diploma in Digital Marketing from The Institute of Direct and Digital Marketing and a Chartered Institute of Marketing Diploma from Brooklands College.