The Lift Mexico
Fernanda Salazar is an experienced production professional with a diverse background in the film industry and cosmetic arts. Currently serving as Production Manager, Unit Manager, Production Coordinator, and APOC at The Lift Mexico since February 2021, Fernanda previously worked in various roles including Makeup Department Coordinator and Makeup Assistant from February 2015 to February 2021. Earlier experience includes a position as Quality Laboratory Assistant at Shemy Mexicana from May 2013 to May 2014 and a production internship at Generatoris S.A. DE C.V. from January 2012 to January 2013. Fernanda holds a degree in Chemical Engineering from Universidad Nacional Autónoma de México (2008-2013) and is currently pursuing a Pro-Makeup Artist certification at IDIP since 2014.
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The Lift Mexico
In 2005 we decided to make México the premier destination for the creative ecosystem. Our team has become a leader in commercials and film production services, becoming the largest and most awarded Production Services company in Mexico with over 100 employees in Mexico City and London. We work with international production companies, directors, producers, and writers to facilitate their most ambitious ideas and set a new standard for craft and creativity. In addition, The Lift has a Film division for development and production of shorts or features, a hospitality and logistics unit within Production Services, and a talent agency Yanga. The Lift is deeply committed to developing the best ESG practices in our industry, and our production services and other initiatives have reduced our carbon footprint by 26% in the past year. As Mexico's largest independent audiovisual company, the company is an important contributor to employment and foreign investment in Mexico City, helping make the country a vibrant hub for film and advertising production. Furthermore, the company contributes to numerous charities and NGOs including Fireflies, BGFS, Museo de Bellas Artes, Fundación Kaluz and Hectágono, often with the aim of promoting Mexican creativity. The company follows robust international corporate governance standards, and fully committed to diverse and equal opportunities alongside a firmly meritocratic workplace.