The Lift Mexico
Omar Linares Cardona is a seasoned professional in the production and bidding fields, currently serving as a Sr Bidding Producer at The Lift Mexico since October 2019, specializing in commercial content. Previous roles include Productor de video at Los Magicians and Realizador de Video at Imagen Digital México, where contributions were made to original digital media content. Omar has extensive experience as a Director and Editor, notably for Aguachile Producciones, and has directed projects such as the LUCKY DAY commercial for FUNERAL PET and the independent dance film NAVE. As a Director, Writer, and Producer for the indie feature film Blues de Medianoche, Omar's work received official selections at various film festivals. Academic credentials include a Posgrado in Narrativa y Producción Audiovisual from Universidad Panamericana and a Licenciatura in Artes Escénicas y Audiovisuales from Universidad La Concordia.
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The Lift Mexico
In 2005 we decided to make México the premier destination for the creative ecosystem. Our team has become a leader in commercials and film production services, becoming the largest and most awarded Production Services company in Mexico with over 100 employees in Mexico City and London. We work with international production companies, directors, producers, and writers to facilitate their most ambitious ideas and set a new standard for craft and creativity. In addition, The Lift has a Film division for development and production of shorts or features, a hospitality and logistics unit within Production Services, and a talent agency Yanga. The Lift is deeply committed to developing the best ESG practices in our industry, and our production services and other initiatives have reduced our carbon footprint by 26% in the past year. As Mexico's largest independent audiovisual company, the company is an important contributor to employment and foreign investment in Mexico City, helping make the country a vibrant hub for film and advertising production. Furthermore, the company contributes to numerous charities and NGOs including Fireflies, BGFS, Museo de Bellas Artes, Fundación Kaluz and Hectágono, often with the aim of promoting Mexican creativity. The company follows robust international corporate governance standards, and fully committed to diverse and equal opportunities alongside a firmly meritocratic workplace.