The Lift Mexico
Rocco Fernandez is a seasoned professional with extensive experience in design, operations, and marketing. Currently serving as a Senior Experience Designer at The Lift Mexico since February 2021, Rocco previously held the position of Director of Operations at DoARC from June 2018 to August 2020. Prior experience includes a role as Marketing Manager at CONPERPA and positions at Red Bull as a Communications Intern and Student Brand Manager, where responsibilities included promoting brand loyalty among college students. Rocco began the career as an Assistant Producer at Grupo Ferrer Firma Publicitaria. Rocco's educational background includes studies at Universidad Iberoamericana, San Diego Mesa College, and San Diego State University, with an Associate of Arts in Arts, Entertainment, and Media Management.
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The Lift Mexico
In 2005 we decided to make México the premier destination for the creative ecosystem. Our team has become a leader in commercials and film production services, becoming the largest and most awarded Production Services company in Mexico with over 100 employees in Mexico City and London. We work with international production companies, directors, producers, and writers to facilitate their most ambitious ideas and set a new standard for craft and creativity. In addition, The Lift has a Film division for development and production of shorts or features, a hospitality and logistics unit within Production Services, and a talent agency Yanga. The Lift is deeply committed to developing the best ESG practices in our industry, and our production services and other initiatives have reduced our carbon footprint by 26% in the past year. As Mexico's largest independent audiovisual company, the company is an important contributor to employment and foreign investment in Mexico City, helping make the country a vibrant hub for film and advertising production. Furthermore, the company contributes to numerous charities and NGOs including Fireflies, BGFS, Museo de Bellas Artes, Fundación Kaluz and Hectágono, often with the aim of promoting Mexican creativity. The company follows robust international corporate governance standards, and fully committed to diverse and equal opportunities alongside a firmly meritocratic workplace.