Aimee Bauer

Vice President - Specification & Special Projects at The Lighting Digest

Aimee Bauer has a diverse work experience in the lighting and electrical industry. Aimee is currently serving as the Vice President - Quotations & Pricing at The Lighting Digest since March 2023. Prior to that, they worked at KSA Lighting & Controls as the Director of Marketing & Analytics from May 2022 to March 2023. Before that, they were a Manager of Customer Success at Bain & Company from March 2022 to May 2022. Aimee also has experience at KSA Lighting & Controls as an Emerging Markets/Strategic Analyst from September 2017 to March 2022. Aimee has a long tenure at Brook Electrical, where they worked in various roles such as Commercial Lighting Department Manager from November 2016 to September 2017, Sales Strategy & Operations Manager from January 2015 to November 2016, Director of Marketing from November 2010 to January 2015, Marketing Manager/IT Manager from July 2008 to November 2010, and Special Projects Manager from June 2007 to July 2008. Aimee also served as the SJC North American President at Sonepar Junior Committee from November 2012 to January 2016. Aimee began their career as a Business Analyst at Culligan International from June 2006 to June 2007.

Aimee Bauer attended the University of Notre Dame - Mendoza College of Business from 2002 to 2006, studying Marketing and Graphic Design. Aimee earned a degree in Marketing.

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The Lighting Digest

The Lighting Digest strives to re-define representation within the Lighting and Control industries. Our goal is to become a complete Ambassador for our client’s product/services line, business, mission, and company purpose. What sets us apart from other manufacturer rep firms is our tactical approach to marketing, promoting, prospecting, and selling our product lines. Our “Ambassador” sales method is a proprietary system of product representation and account management that clearly defines prime prospects, decision makers and market opportunities to place our assigned product lines in a position to be sold. Throughout this sales method, Sales Associates from The Lighting Digest collaborate with our partners to monitor competitive market pressures, set outreach targets, develop reporting cadences, and execute an integrated marketing campaign. We are here to make a positive impact on our client’s sales rate, the industries they serve, our team and our community.