We’re a globally renowned animation studio based in East LDN, working across advertising, interactive media, music videos, and original content.

We started THE LINE in 2013—six animators renting a studio in East London, freelancing, and making short films. We did it because we needed to make the kind of animation we weren’t seeing anywhere else. We learnt heaps, had a blast, and laid the groundwork for what THE LINE is today: a fully-fledged studio with a global rep for making cool AF work for some of the biggest and best brands on the planet.

The projects that travel furthest always start with a top-notch idea—something you can riff on endlessly, that resonates and sticks. When you wrap that banger of an idea in wild art direction and the illest animation, you’ve got something sweeter than SunnyD.

We don’t direct by committee. We believe in the power of a visionary director—a singular voice who can elevate an idea. But they’re not alone. They’ve got access to a seasoned crew of artists, fully invested and ready to bounce ideas, but in the end, the director delivers a tight, cohesive vision.

We hand-pick the crew for every project—no one-size-fits-all. We’ve got a stacked list of collaborators and close ties with the best in the game. And we take fuuuuuull advantage of this. That’s the secret spice. That’s why our projects are muy caliente.

THE LINE Studio

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