Michael Paniccia

Michael Paniccia is an experienced professional in sales and procurement, currently serving as Senior Manager of Sales Operations at The Little Potato Company Ltd since September 2022. Prior to this role, Michael held the position of Director of Purchasing at K-Bro Linen Systems Inc for a brief period in 2022 and managed Customer and Consumer Services at The Little Potato Company Ltd from September 2018 to July 2022. Michael's extensive career includes significant roles such as Procurement Manager and Senior Procurement Specialist at Waiward Steel LP, as well as Inside Sales Manager at Black Cat Blades Ltd. Michael began a career in retail as a Sales Specialist at Sealy. Michael earned a Diploma in Business/Commerce from NAIT between 1993 and 1995.