The Little Potato Company Ltd
Shelley Henschel is an experienced marketing professional with a strong background in strategic communication and business development. Currently serving as Shopper Marketing Manager and Consumer Promotions Manager at The Little Potato Company Ltd since November 2016, Shelley directs Canadian and USA advertising activities, focusing on creative digital and in-store promotional campaigns. Previous roles include Business Development Manager and Marketing & Communications Advisor at Kemway Builders Inc., where Shelley developed strategic plans for business growth, and Manager of Marketing and Communications at CERF Incorporated, responsible for strategic communication plans and corporate communications. Shelley's earlier experience includes a long tenure as Director of Marketing and Communications at 4-Way Equipment Rentals, overseeing marketing strategies and lead generation initiatives. An alumnus of the University of Alberta, Shelley holds a Bachelor of Arts in Recreation Administration and Leisure Studies with a major in Marketing.