The Little Potato Company Ltd
Shelley Henschel is an experienced marketing professional with a strong background in strategic communication and business development. Currently serving as Shopper Marketing Manager and Consumer Promotions Manager at The Little Potato Company Ltd since November 2016, Shelley directs Canadian and USA advertising activities, focusing on creative digital and in-store promotional campaigns. Previous roles include Business Development Manager and Marketing & Communications Advisor at Kemway Builders Inc., where Shelley developed strategic plans for business growth, and Manager of Marketing and Communications at CERF Incorporated, responsible for strategic communication plans and corporate communications. Shelley's earlier experience includes a long tenure as Director of Marketing and Communications at 4-Way Equipment Rentals, overseeing marketing strategies and lead generation initiatives. An alumnus of the University of Alberta, Shelley holds a Bachelor of Arts in Recreation Administration and Leisure Studies with a major in Marketing.
The Little Potato Company Ltd
The Little Potato Company is North America’s leader in the breeding, growing and marketing of proprietary Little Potatoes. It’s all we do. Founded in 1996, we are a family-owned and operated business that is guided by a clear vision and strong core values. We believe that millions of people are either not getting enough food or getting too much of the wrong food, and this drives our mission to feed the world better. It all starts with our Little Potatoes, and our passionate team. We foster a healthy, safe, and fun work environment where we celebrate each other's differences and contributions. We believe each employee is as unique and wonderful as our potatoes! We’ve worked hard to build an award-winning workplace where everyone feels like a family. If you share our people-centered values, we’d love to hear from you. And just so you know, our Little Potato passion is infectious! For current career opportunities please visit http://www.littlepotatoes.com/en/job-opportunities/