The Local Project
Claire Bracken is a seasoned content professional with extensive experience in various roles, currently serving as Senior Content Manager at The Local Project since March 2024. Prior positions include Content Marketing Manager at SXSW Sydney and Copywriter at Language Design®, where Claire specialized in creating engaging content for diverse platforms, including writing for high-profile clients such as Google AUNZ and QT Hotels. Previous experience encompasses roles at Triple J - ABC as Digital Content Lead, where Claire significantly enhanced the digital presence, and positions at Pedestrian Group Pty Ltd, including Editorial/Video Manager and Pedestrian Jobs Editor. Earlier career highlights include a role as Media Analyst at MEC, developing media strategies for notable brands like Red Bull, and an internship at Sydney Gay and Lesbian Mardi Gras, contributing to various marketing communications efforts. Claire holds a degree in Advertising/Marketing from Charles Sturt University and has pursued additional studies in film and television screenwriting as well as illustration.
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The Local Project
The Local Project celebrates extraordinary design across a range of platforms, championing the best from industry leaders and emerging designers alike. After launching in 2016 with a focus on Australian architecture and design, we broadened our scope in 2019 to include New Zealand, and again in 2023 to encompass North America. Our print periodical features three titles – The Local Project, The Commercial Project and The Local Marketplace – and we recently launched our first hardcover book, 10, compiling highlights from our first 10 issues in print. We are honoured to have been recognised twice at the Mumbrella Publish Awards; in 2022, we were awarded Best Use of Video for our video of James Stockwell Architect’s Bunkeren and in 2023, we were named Publication of the Year. Our hardcover book was also highly commended for Special Edition of the Year. Our audience is a genuine cross-section of the design community, encompassing design-lovers and industry professionals. As such, we aim to inform, educate and inspire, exploring current questions, ideas and conversations through compelling and informed content. As we continue to grow, cultivating authentic and engaged communities is a vision that remains at our very core.