The Lumistella Company
Russ Coddington is an accomplished marketing executive with extensive experience in the toy and consumer products industry. Currently retired from Russ Coddington Unlimited since September 2018, Coddington serves as SVP Creative at CCA&B, LLC dba The Elf on the Shelf, where leadership of Marketing, Digital, Art, Packaging, and Product Development teams occurs. Previous roles include VP positions at Kids II, focusing on Infant Toy Division and International Business Development and Marketing. From October 1996 to October 2011, Coddington held various senior marketing titles at Fisher-Price, including VP of Marketing, where supervision of multiple product categories was key. Coddington also contributed to Hedstrom Corporation as Sr. Marketing Manager. Educational background includes a Bachelor of Arts degree from Cleveland State University and studies at Columbus College of Art & Design.
The Lumistella Company
CCA and B, LLC dba The Lumistella Company (“The Lumistella Company”) is a fun-filled, fast-paced company where the magic of Christmas thrives year-round! We are a family-owned global intellectual property company headquartered in Atlanta, Georgia. Originally founded in 2005 to launch the Christmas phenomenon The Elf on the Shelf®, and rebranded to The Lumistella Company in 2020 to reflect our expansion to a global corporation focused on consumer products, brand experiences and entertainment-based content. The Lumistella Company’s core consumer brands include The Elf on the Shelf®, Elf Pets® and Elf Mates®, with a variety of related brand extensions that bring our cast of characters from Santa’s North Pole to life. Our brand experiences and events, including pop-up shops, photo ops, virtual gaming and destination activities give fans an experiential connection to Santa’s magical universe. Across our three areas of focus, The Lumistella Company builds strategic partnerships with best-in-class studios, publishers, music firms, product companies, agencies, and live entertainment production companies. Our subsidiary production company Scout Elf Productions, LLC focuses on the art of storytelling through animation. The Lumistella Company fulfills our mission of tapping into the magic of believing and love of tradition at Christmastime by creating characters, stories and lore that illuminate Santa’s North Pole for children around the world. We offer a strong culture of creativity, fun, learning and respect, as we build upon lasting traditions and enhance family Christmas celebrations. At the core of our business are the values that make us an exceptional place to work, known here at the North Pole as F.I.R.E. (Family Focus, Integrity, Respect & Excellence). We are seeking talented team members who enjoy a fun & fast-paced work environment & thrive on innovation. Join Santa’s exciting team of ambassadors as we deliver new expressions of the enduring traditions of Christmas.