Virginie Moille-Bonnafous

Virginie Moille-Bonnafous serves as the Director of Commercial Marketing for Europe at The LYCRA Company since May 2019, where leadership involves orchestrating marketing strategies for the European and South Asian markets, managing a joint marketing budget exceeding $1 million, and overseeing media investments and public relations initiatives. Prior roles include account management and senior marketing positions at both The LYCRA Company and INVISTA, focused on brand building, co-branding initiatives, and comprehensive marketing communications. Virginie is adept at managing multilingual project teams, executing successful BtoB and BtoC campaigns, and conducting extensive market research and competitive analysis. With a Master's degree in International Communications Strategies and extensive experience in marketing and communications across various sectors, Virginie has demonstrated a strong capacity for strategic planning and operational excellence.