Tiffany Reaves

Tiffany Reaves is a seasoned marketing professional with extensive experience in the sports industry, currently serving as Vice President and Head of Marketing and Brand Strategy for Basketball at Madison Square Garden Sports Corp. since April 2020. In this role, Tiffany leads integrated marketing, social impact, fan engagement, and business operations teams, focusing on revenue generation and innovative program development for the New York and Westchester Knicks. Previous positions at the New York Knicks include Senior Director roles in marketing and social impact, where Tiffany successfully guided strategies for fan engagement and social responsibility. Tiffany's career also includes participation in prestigious fellowship programs such as the 2021 92Y Women inPower and the 2018 Council of Urban Professionals, as well as roles at Haddad Brands and the Madison Square Garden Company in various capacities. Educational credentials include a Master's Degree in Sport Business from Columbia University and a Bachelor's Degree in Health, Recreation, and Tourism Management from George Mason University.