The Maple Treat Corporation
Francis Lavoie is an experienced sales executive with a robust background in strategic planning and team leadership across various organizations in the food industry. Currently serving as Director of Sales at The Maple Treat Corporation since September 2022, Francis previously held significant roles including Vice President of Sales at GUSTA Foods, VP Sales and Marketing at GoGo Quinoa, and Vice President of Sales at Prana BioVegan, where notable achievements included leading Prana to become a national leader in organic snacks in Canada. With a foundation in sales training and development from Danone, Francis has cultivated sales teams, developed comprehensive sales strategies, and driven significant growth in multiple organizations. Francis holds a degree in Marketing from HEC Montréal.
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The Maple Treat Corporation
Fondé en 1975, The Maple Treat Corp., division de Lantic Inc., est l’un des plus grands transformateurs de sirop d’érable pur au monde. Résolument engagé sur la voie du succès à travers le monde, l’entreprise bénéficie d’une expertise notoire dans l’industrie acéricole du Québec. En tant que chef de file mondial dans la transformation du sirop d’érable et afin de promouvoir le respect et la protection de l’environnement, l’entreprise offre aussi une vaste gamme de produits d’érable organiques et peut compter sur un réseau de producteurs acéricoles qui ont fait le choix d'un métier proche de la nature. De son usine de Granby, de Dégelis, de Saint-Honoré-de-Shenley, de Barre au Vermont et de son centre de distribution situé en Colombie-Britanique, The Maple Treat Corp. jouit d’une expertise fondée sur plus de quatre décennies. En partenariat auprès des plus importants détaillants à travers le monde, l’entreprise contribue à promouvoir l’un des produits les plus naturel et purement québécois. Bienvenue! Recognized as a pioneer in the maple syrup industry, The Maple Treat, division of Lantic Inc., began serving customers in 1975 with a vision of offering an unparalleled level of reliability, flexibility, and customer service. Our customers and partners have access to an extraordinary portfolio of products, distribution and production capabilities across North America, Europe and Asia. Our crops are carefully managed by more than 1,500 maple syrup producers that are dedicated to harvesting the highest quality of pure maple syrup. We are publicly held and our foundation is built upon excellent customer service, flexibility and building strong and long lasting partnerships with our customers. Welcome!