Kshitij Bali is an accomplished Account Director currently at The Marcom Avenue, with a strong background in digital strategy and management. Previous experience includes serving as Group Head (Social) at Lyxel&Flamingo, where Kshitij led digital strategy for around 40 brands, and as Digital Solutions Head at both The Mob India and LimeTray, driving significant growth and overseeing extensive teams. Kshitij has a diverse portfolio of clients, including renowned brands like Dabur, Converse, and Krispy Kreme Doughnuts, and has consistently contributed to business expansion and profitability throughout various roles, beginning as a Sales Lead at Mithaimate. Kshitij holds a Bachelor of Technology in Electronics and Communications Engineering from MAIT, GGSIPU.