THE MARCOM ENGINE
Burçay YURT is a Software Engineer with experience in web application and web service development using technologies such as Spring Boot, Hibernate, and Rest API's. They have also worked with Cloud technologies like Kubernetes and Google Cloud for integration. In previous roles, they have taken part in test teams for Defense and Aviation Technologies, as well as worked as an Electronic Engineer and Research Assistant. Burçay holds a Bachelor's degree in Electrical & Electronics Engineering and has completed an International Internship in Academic Research.
THE MARCOM ENGINE
THE MARCOM ENGINE is a unified architecture that fully integrates strategy, creative and asset production into one. Our focus is on data-driven activation and efficient asset development. This includes increasing asset availability and flexibility, even on short notice. As a transnational agency operating system for all European markets, THE MARCOM ENGINE comprehensively integrates the classic marketing disciplines of strategy, creation, and production with all relevant aspects of the customer journey - while raising them to a high-tech level. This includes all areas of data-driven performance marketing and analytics, marketing automation, programmatic media, and CRM support. THE MARCOM ENGINE focuses on advanced customer data analytics, highly automated communications production and delivery, digital media, and strong e-commerce support.