THE MARCOM ENGINE
Christian Schmitz is the CEO and Managing Partner at THE MARCOM ENGINE, where he integrates marketing disciplines with the customer journey for BMW. He also serves as the Managing Partner at Serviceplan Group, focusing on building digital business globally and offering data-driven marketing solutions. With a background in venture building, business design, and digital strategy, Christian has extensive experience in leading digital transformation and marketing advisory projects. He holds an MBA in Innovation & Business Design from Technical University of Munich, among other degrees from prestigious institutions.