THE MARCOM ENGINE
Christian Schmitz is the CEO and Managing Partner at THE MARCOM ENGINE, where he integrates marketing disciplines with the customer journey for BMW. He also serves as the Managing Partner at Serviceplan Group, focusing on building digital business globally and offering data-driven marketing solutions. With a background in venture building, business design, and digital strategy, Christian has extensive experience in leading digital transformation and marketing advisory projects. He holds an MBA in Innovation & Business Design from Technical University of Munich, among other degrees from prestigious institutions.
THE MARCOM ENGINE
THE MARCOM ENGINE is a unified architecture that fully integrates strategy, creative and asset production into one. Our focus is on data-driven activation and efficient asset development. This includes increasing asset availability and flexibility, even on short notice. As a transnational agency operating system for all European markets, THE MARCOM ENGINE comprehensively integrates the classic marketing disciplines of strategy, creation, and production with all relevant aspects of the customer journey - while raising them to a high-tech level. This includes all areas of data-driven performance marketing and analytics, marketing automation, programmatic media, and CRM support. THE MARCOM ENGINE focuses on advanced customer data analytics, highly automated communications production and delivery, digital media, and strong e-commerce support.