Lars-Alexander Mayer serves as the Head of Data Strategy & Innovation at The Marcom Engine, where responsibilities include leading the transformation towards a data-centric business model and enhancing value creation through AI-driven marketing insights. As a Freelance Consultant & Speaker, Lars-Alexander Mayer supports organizations in Data Driven Marketing, fostering high-performance teams and customer-centric innovation. Previously, Lars-Alexander Mayer acted as Managing Director at TD Reply, delivering market insights and data solutions for B2B and B2C clients, and held the position of Executive Director at TD Reply's Beijing branch, focusing on business development and KPI dashboards. Earlier in the career, Lars-Alexander Mayer was a Partner and Senior Consultant at trommsdorff + drüner innovation + marketing consultants GmbH, specializing in KPI dashboards and campaign strategies. Educational credentials include an Engineer’s Degree in Industrial Engineering from Technische Universität Berlin.
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