THE MARCOM ENGINE
Steffen Hartmannsgruber is currently the Director Technology at THE MARCOM ENGINE. Previously, he held positions such as Director Product & Technology at Bitrock Digital Partners, Head of Department IT at CHECK24 Vergleichsportal, and IT Director at Publicis Pixelpark. With a background in technical development, project management, and CMS consulting, he has extensive experience in leading IT teams across different locations. Prior to his current role, he served as Head Of Development at Saint Elmo's and as a Certified TYPO3 Integrator at FROGGnet, specializing in TYPO3-based web applications and portal solutions.
THE MARCOM ENGINE
THE MARCOM ENGINE is a unified architecture that fully integrates strategy, creative and asset production into one. Our focus is on data-driven activation and efficient asset development. This includes increasing asset availability and flexibility, even on short notice. As a transnational agency operating system for all European markets, THE MARCOM ENGINE comprehensively integrates the classic marketing disciplines of strategy, creation, and production with all relevant aspects of the customer journey - while raising them to a high-tech level. This includes all areas of data-driven performance marketing and analytics, marketing automation, programmatic media, and CRM support. THE MARCOM ENGINE focuses on advanced customer data analytics, highly automated communications production and delivery, digital media, and strong e-commerce support.