Shazia A.

Shazia A. is an accomplished qualitative research specialist with extensive experience across various sectors. As the Founder and Qualitative Specialist at Mint Research Ltd since August 2009, Shazia A. focuses on communication and research for niche consumer audiences, including families and youth. Shazia A. currently serves as a Board Member at the Market Research Society and as a Board Trustee for the Asian Sports Foundation. Additional roles include Speaker Programme Consultant for Richmond Events and Director of Community at Zappi, along with past positions such as Client Services Director at Trinity McQueen and Associate Director at Optimisa Research Limited. Shazia A. has a BA Hons in Media & Business Management from the University of Leeds.

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Market Research Society (MRS)

MRS is the world's leading research association. For all those who need, use, generate or interpret the evidence essential to making good decisions for commercial and public policy. MRS is dedicated to the support, promotion and enrichment of the research and business world. With members in more than 60 countries, MRS is the world's largest research association serving all those with professional equity in provision or use of market, social and opinion research, and in business intelligence, market analysis, customer insight and consultancy.


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