The Marketers Group
Theresa Ferguson is an accomplished marketing professional with extensive experience across various industries. Currently serving as President at The Marketers Group since September 2024, Theresa previously held the position of Senior Director of Marketing at Predictive Oncology Inc, where responsibilities included building a marketing department, overseeing corporate branding, and implementing strategic marketing initiatives that significantly improved engagement rates. Prior roles include Senior Marketing Communications Strategist at Aetna, where Theresa contributed to business decision-making teams, and Director of Brand Management for the National Women's Soccer League, managing comprehensive marketing efforts. Earlier career highlights include leading marketing communications at Wheaton College and serving as Chief Consultant for Ferguson Consulting, where Theresa developed successful national product campaigns. Academic credentials include a Bachelor of Science in Public Relations from Illinois State University, a Master's in Education from National Louis University, and ongoing studies towards a certificate in Social Media Marketing from DePaul University.
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The Marketers Group
For every brand, there is a human connection to be made. We create marketing campaigns that bring relevance. We connect in meaningful ways that inspire. We seek to understand behaviors and uncover what motivates action. We speak to the heart of your audiences. We help brands break through the clutter. Smart, strategic, engaging, innovative, creative and a bit of fun along the way. * Strategic planning * Integrated marketing campaign development * Brand positioning * B2B and B2C marketing * Go-to-market strategies * Account-based marketing * * Advertising * Graphic design * Content marketing * Website development * Video production * Script writing * Public relations * Corporate communications * Executive communications * Spokesperson and media training * Media relations * Crisis communications * Speechwriting * Events and promotions * Trade shows planning * Social media campaigns * Influencer/UGC marketing * Employee communications * Digital marketing * SEO and SEM * Email communications *Grassroots/guerilla marketing * CRM management * Qualitative and quantitative research * Data measurement and analytics * Forecasting and budgeting * New business development *