Lisa Radden

Lisa Radden is an experienced marketing professional currently serving as the Marketing Manager at The Marketing Method Group, Inc. since November 2013, where management of marketing efforts for key clients, including regional retail shopping centers, is a primary responsibility. Previously, Lisa held various roles at NASCAR from May 2001 to February 2008, including Senior Marketing Manager where development of brand and consumer marketing initiatives, such as a Viewing Party program and a Hispanic-targeted campaign, contributed to increased local TV viewership and ticket sales. Additional roles at NASCAR encompassed launching the first mobile marketing tour and managing relationships with new media partners. Lisa began their career as an Executive Assistant at Broadband Sports and holds a Bachelor of Arts in Humanities from Brigham Young University.