Richard Michie is the CEO of The Marketing Optimist, a company that delivers measurable results with real return on investment. He is also the Founder of Bettakultcha, an event where people give presentations on things they love. In addition, he has held roles such as Marketing Director at Euro Energy Services, Director of Marketing and Technology at Global Lingo, and Head of Marketing & PR at Applied Language Solutions. Richard has a background in direct marketing and customer retention, with experience in strategic planning and creativity to achieve sales targets.
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