The Martec Group
Bill Lucken has been a Partner at The Martec Group since July 1993. Prior to this, Bill was a Board Member at FORCE: Facing Our Risk of Cancer Empowered from September 2017 to January 2021. Bill also served as an Intern at Shearson Lehman in May 1992. Bill attended Liggett from 1981 to 1989. Bill is known for their expertise in market research and problem-solving, as well as their dedication to supporting individuals and families affected by hereditary breast and ovarian cancer.
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The Martec Group
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The Martec Group is a global market research and consulting firm that specializes in Market, Product, Customer, Competitive, and Emotion Intelligence. At Martec, we love a challenge. As experienced market researchers, diligence providers, and consultants, we deliver informative market research reports and actionable insights to power the toughest decisions in business. We work in a wide variety of industries including Automotive, Food & Beverage, Healthcare, Private Equity, and Specialty Chemicals. Having completed thousands of projects in B2B, B2C, and B2B2C markets throughout our tenure, we can talk from day one about industry insights. Clients appreciate our customized, consultative approach on each project. Learn more about Martec and the expertise and solutions we provide at martecgroup.com.