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The Mentholatum Company
- Brett Carlsen
Brett Carlsen has extensive experience in marketing and product development, with roles as Marketing Manager at The Mentholatum Company for the Rohto brand. Brett also served as Marketing and Product Development Manager at OBIM Fresh-Cut Fruit and Operations Manager at the same company. Additionally, Brett worked as Brand Manager at North American Breweries, Inc. for Labatt Blue Light Lime and Labatt Innovation, and later as Associate Brand Manager for the Labatt Family. In these roles, Brett focused on increasing sales volume, market share, and profitability through promotional activities, tracking brand performance, and analyzing key measures.
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The Mentholatum Company
Mentholatum was founded in 1889 in Wichita, Kansas. Starting out as small purveyor of soaps and toiletries, Mentholatum grew into a global health and wellness company with a reputation for quality and value. In 1988, Rohto Pharmaceutical Company, Ltd. acquired The Mentholatum Company. Rohto Pharmaceutical Company, Ltd was founded in 1899 in Osaka, Japan, as a small family drugstore. The company was a pioneer in over-the-counter medicines and consumer healthcare products. Today, it is now the 2nd largest consumer health company in Japan, establishing its position as a world leader in manufacturing and marketing of pharmaceuticals, cosmetics, skin care and health care products. Rohto has operations in 12 major markets, with marketing and distribution agreements in more than 130 countries globally. Driven by scientific research, technology, and keeping a pulse on consumers’ aspirations, the global Rohto Mentholatum teams are dedicated to providing effective solutions for our consumers’ personal needs through developing high quality, innovative new products.
