The Midway SF
Sarah West is currently working as an On Site Media Coordinator at Northern Nights Music Festival since July 2022. Prior to this, Sarah held the position of Talent Buyer & Booking Coordinator at The Midway SF. Sarah also worked as a Street Team Manager & Marketing Assistant at Northern Nights Music Festival and SnowGlobe Music Festival. Sarah's experience includes roles such as Assistant Talent Buyer, Venue Ops, and Marketing Assistant at various entertainment venues. Additionally, Sarah has been involved in event promotion and management as a Vice Chairman and Co-Founder at United Underground Entertainment. Sarah holds a Bachelor of Arts in Music Industry & Technology with a minor in Business Administration from California State University, Chico.
The Midway SF
Located in San Francisco’s Bayview neighborhood, The Midway is a dynamic and interactive 40,000-square-foot urban canvas of innovation, where everyone is invited to explore, create, engage, and be inspired. Our vibrant performances, workshops, and exhibitions celebrate the amalgamation of music, art, emerging tech, and food. At The Midway, we strive to provide an immersive, provocative experience for every guest who walks through our doors.