Karen B. Moore

When I started Moore in 1992, I was a one-woman show with a laser-focused vision to create a powerhouse agency led by strong ethics, integrity and unparalleled customer service. Today, Moore employs more than 40 communication pros with five core practice areas—advocacy, social, digital, Latino, and financial—and a client list that represents some of the most trusted companies in the country. But our values remain unchanged.

As founder and CEO, I have guided Moore steady growth by cultivating a culture that attracts and retains the best and the brightest talent and clients. We are a group that is connected in our commitment to excellence and drive for quality. It is a privilege to be able to say that we are “one of the fastest growing companies in the US” and simultaneously honored as “one of the greatest places to work.”

For almost 25 years, my passion has been advocacy. Moore has built more than 50 coalitions and networks representing hundreds of organizations to successfully advocate for state and federal priorities to impact public policy. Although I enjoy work within the health care arena, I see real opportunity for other industries to engage in advocacy as well. It involves identifying potential stakeholders, identifying a need or challenge, creating opportunities for collaboration, building alliances and networks, establishing a brand, and then engaging and activating those champions.

When I’m not at Moore, I serve on several nonprofit boards and enjoying traveling with my husband Richard and son Jarrod. We have visited more than 90 countries—from Laos to Iceland to Peru—exploring new cultures, exotic foods, and engaging with people. I have been to the Arctic Circle, but visiting the South Pole is still on my bucket list. I’m also an avid collector of antique Books of Common Prayer, with over 600 copies in my library.