For 20 years, Nina has been an expert in predicting the future and understanding what people will want before they want it. As a senior trend strategist and futurist, she’s created & shaped brand vision and marketing direction for Fortune 500 companies like The North Face, Reebok, & Levi’s. Her deep knowledge of emerging societal directions began with her position as the youth culture editor for global agencies Stylesight and WGSN.
Since then, she’s led numerous consumer positioning strategies, campaigns, and programming concepts for Adidas, Land Rover and other market leaders. Addressing the environmental concerns of audiences with clear, purposeful communications while advising product development teams on actionable circular design strategies is her driving passion.
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