National Endowment for Financial Education
Matthew Reyes is a marketing professional currently serving as the Manager of Marketing and Engagement at the National Endowment for Financial Education since March 2022. In this role, Matthew leads social media strategies and manages a paid advertising budget. Previous accomplishments include a 48% growth in social media referrals during the Financial Capability Month 2023 campaign and recognition with the 2023 MUSE Creative Awards for a video submission. Prior to this position, Matthew held the role of Event Marketing Intern at GS1 where impactful promotional campaigns led to a 20% increase in event registration. Matthew has a Bachelor's degree in Marketing and Studio Arts from the University of Pittsburgh College of Business Administration, and experience in customer service as a Barista at Starbucks and as an Auditor Investigator at SeaWorld Parks & Entertainment.
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National Endowment for Financial Education
The National Endowment for Financial Education (NEFE) champions effective financial education. We are the independent, centralizing voice providing leadership, research and collaboration to advance financial well-being. As one of the first organizations to wholly dedicate its efforts on improving the effectiveness of financial education, we continue our legacy of strengthening action-oriented research agendas, mobilizing intermediaries, and creating better solutions for researchers, educators, practitioners and policymakers.