John Kriva

John Kriva currently holds the position of Associate Director of Marketing & Communications for the Midwest Division at The Nature Conservancy, where responsibilities include leading marketing and communications for Agriculture and Great Rivers & Floodplains and overseeing day-to-day operations for the Wisconsin business unit. Prior experience includes serving as the Wisconsin Director of Marketing and Communications at the University of Wisconsin-Madison, where strategic direction and management of marketing efforts were key functions. Kriva has also held roles such as Marketing & Communications Services Team Leader and Interim Director of Communications and Stakeholder Engagement, focusing on collaboration with a wide range of university, Extension, and nonprofit partners. Other previous positions include Marketing Manager at Erehwon Mountain Outfitter and Account Executive at Discover Mediaworks. Kriva earned a B.S. in Consumer Science from the University of Wisconsin-Madison.