Will Geddes

Will Geddes is an experienced design professional currently serving as Design Director at The New Company since December 2018. Prior to this role, Will held the position of Lead Brand Designer at Lyft from October 2017 to December 2018 and was Design Director at CharacterSF from August 2012 to October 2017, where responsibilities included hands-on development and guiding client-facing designs. Earlier career experiences include roles as Senior Designer at CharacterSF, and Art Director positions at Venables Bell and Partners and TDA_Boulder. Will holds a Bachelor of Science in Advertising and a Bachelor of Arts in Studio Art from the University of Colorado Boulder, and completed secondary education at Milton Academy.