Mostafa Bin Abdullatif

The New Store LLC, based in Dubai, is a leading distributor of globally renowned brands such as Braun and Oral-B. As the sole distributor in the UAE , we specialize in delivering high-quality products to meet the diverse needs of our customers. With a strong market presence, we command significant market shares across multiple product categories, including Epilators, IPL systems, Premium Shavers, Hand Blenders, ThermoScan, and Electric Toothbrushes. We partner with some of the region's largest retail and e-commerce platforms, including Carrefour, Lulu, Spinneys, Sharaf DG, Amazon, and Noon. Our commitment to excellence is reflected in our ability to navigate logistical challenges, manage parallel imports, and maintain robust offline and online operations. At The New Store LLC, we are dedicated to delivering exceptional value and building long-lasting relationships with our customers, driven by our focus on innovation, quality, and customer satisfaction.