The New Store LLC
Muhammad Bilal Siddiqui is an experienced professional in sales, trade marketing, and business development, currently serving as Sales & Trade Marketing Manager, Strategic Business Unit Manager, and Team Lead - Shopper Marketing at The New Store LLC since May 2015. Prior to this role, Muhammad was a Product Manager at Silverline Appliances, where responsibilities included pricing and ensuring alignment of regional marketing plans with global policies. Muhammad's career also includes serving as a Business Development Executive for the MENA region at Lutfi Group of Companies, focusing on market identification and strategic planning. Earlier experience includes a role as an HR Trainee at Sanofi. Muhammad holds an MBA with a focus on Marketing and Human Resource Management and a BBA in Marketing and Human Resources, both from Hamdard University.
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The New Store LLC
The New Store LLC, based in Dubai, is a leading distributor of globally renowned brands such as Braun and Oral-B. As the sole distributor in the UAE , we specialize in delivering high-quality products to meet the diverse needs of our customers. With a strong market presence, we command significant market shares across multiple product categories, including Epilators, IPL systems, Premium Shavers, Hand Blenders, ThermoScan, and Electric Toothbrushes. We partner with some of the region's largest retail and e-commerce platforms, including Carrefour, Lulu, Spinneys, Sharaf DG, Amazon, and Noon. Our commitment to excellence is reflected in our ability to navigate logistical challenges, manage parallel imports, and maintain robust offline and online operations. At The New Store LLC, we are dedicated to delivering exceptional value and building long-lasting relationships with our customers, driven by our focus on innovation, quality, and customer satisfaction.